Our Services


Our mission is to provide you with solid, unbiased information, guidance and support to help you grow your business. Let us help you find new customers, new connections and new insights to inform your business decisions.

Helping small businesses since 2005 – how can we help you?

How can we help your business grow?

We can help you address questions such as:

  • Should I expand my reach to a new geographic area?
  • Am I setting my prices appropriately for my market?
  • Are there new customer markets out there I should look into?
  • Is my new product/service idea feasible?
  • How can I use my financials to help me better understand my business success?
  • Where can I make connections with new customers?
  • How can I better define my target markets to ensure a better ROI for my marketing budget?


We offer small business support services including:

  • Secondary market research to explore industry trends or new market potential
  • Survey development or customer interviews to gather primary research
  • Research-based sales forecasting
  • Help researching and writing your business plan or feasibility study
  • Financial analysis to focus on product line profitability
  • Target market analysis
  • Pricing analysis through research



How can we help you?
What is your goal?

  • I want to start a new business.

    We love to help new entrepreneurs figure out how to get started. Contact us for a free consultation and we can share what we know about all of the FREE resources available in Western Wisconsin to help new business ventures. We can help you determine your next steps and some work you can do on your own to get started. Still need help putting a professional business plan together for a bank loan or investors? We can help with any or all of your business plan.

  • I want to expand my current business with a new service/product

    Many business owners are either lacking the time or the experience with detailed research projects that can help support a new product line decision. Let us do the work for you - and with you – so that you can be confident in your new target market, pricing, and sales projections BEFORE you expand.

  • I want to expand my business to a new location

    There are government resources that can help you decide where to locate your business. But if you want to expand your business by offering services in a new geographic location, let us help you research the region to determine the market size and potential before you expand your service area.

  • I want to grow my existing business in this area

    How big is your market? How saturated is the area? Is there still room for growth? Let us help you answer these questions so you can better understand the potential for growth in your existing service area. Are there new target markets you could be considering? Or different ways to reach out to existing target markets? Let us help you answer these questions.

  • I want help planning for the future of my business

    Do you have a strategic plan? Do you want some assistance planning for where you’d like to be in two years – or ten? We can help guide the process as you seek to review, update or create a mission, vision, value statement and goals that will help direct your business for the coming years. Or take advantage of the value of peer groups to aid in decision making and check out our Sounding Board Groups!

  • I want help understanding financial statements and budgeting

    Are you tracking revenue and expenses by product line? Which products or services are most profitable? Which customers bring in the most revenue? Do you have a marketing budget? Do you understand the difference between an Income Statement and a Balance Sheet? If you’d like some financial advice that is practical and non-technical, we can help!

Sounding Board Groups


Experience Sharing - Decision Making – Problem Solving – Growth Focused - Confidential

Consider joining a Sounding Board Group!

Sounding Board
Sounding Board Groups

Join a Sounding Board Group
through ResourceAbility.
Learn More



ResourceAbility, LLC was founded in 2005 to help meet the needs of small business owners in Western Wisconsin. It now supports clients across Wisconsin and Minnesota the country through research, forecasting and other support services that most small businesses don't have in-house.

ResourceAbility, LLC is a certified Women-Owned Business Enterprise (WBE) in the state of Wisconsin.

Kelly Berry

Kelly Berry

We have been helping small businesses grow since 2005.
Our combined skills provide a wide range of experience
not normally available to small business owners.

Speaking Engagements:
  • Chamber of Commerce
    • Your Business Model (not Business Plan), May 17, 2018
    • Success is No Accident – Strategic Planning for Small Business, September 21, 2017
    • Target Market Analysis for Small Business, September 9, 2014
  • Musky Tank Mixer
    • Defining Your Market Drives Your Business Plan, October 18, 2017
    • Marketing, Selling and Branding, February 8, 2017
  • Western Dairyland Women’s Business Conference
    • Business Planning & Market Research Tools to Vet Your Ideas, May 22, 2018
    • Target Market Analysis, April 30, 2015
    • Paycheck to Profit Panel, April 17, 2008
    • Business Plan Development, May 18, 2006
  • Western Dairyland Women’s Business Network
    • Business Plan Basics Class, Monthly October 2017 – July 2018
    • The Three P’s of Start-Ups: Planning, Passion and Pro-Formas, May 14, 2009
    • Small Business Market Research, November 8, 2006
  • Wisconsin Business Innovation Support Association meeting
    • Secondary Research for Startups, July 13, 2018
  • Ashland Area Development Corporation
    • Small Business Marketing: Mind Your Ps and Cs, September 17 & 18, 2018
  • Chippewa County Economic Development Corporation
    • Panelist, Growing Business Faster: Success Tips, February 6, 2017


Here's what some of our clients are saying about us

ResourceAbility was instrumental in helping us create an international student program and a private prep school in western Wisconsin. Kelly & Pam exemplify dedication and professionalism. We highly recommend businesses initiate a consultation with ResourceAbility; it may lead to something remarkable.

- Jeff & Missy Hause
Mount Senario Education Center

The Eau Claire Curling Club hired Kelly from ResourceAbility to lead development and implementation of a Strategic Plan for our rapidly growing club. Kelly’s detailed and organized approach encouraged collaboration within our diverse team in a step-by-step development of club Mission, Vision, Core Value Statement, and Goals. The written plan Kelly developed using these outputs has given our organization a base on which to grow in a planned manner and ensure a strong organization moving forward while continuing to foster the values important to our sport.

- Scott Biederman
Chair of Strategic Planning Committee & Board Member, Eau Claire Curling Club

ResourceAbility did an excellent job writing the business plan for Ultimate Performance Gymnastics. It was so well written and laid out that the bank actually loaned UPG more than what we originally asked for. It was very thorough and easily understandable. If you are looking for help with your business plan they are the people to use to accomplish this enormous task. I know for sure we will use them again in the very near future when we expand.

- Lynn Wingert
Owner, Ultimate Performance Gymnastics

Kelly and Pam are great! I was at a loss on how to more forward with developing my business. I met with Kelly and she was so knowledgeable and easy to talk with. She listened to what I had to say and formed a plan for me and keeps me on track, giving me all the support I need to reach my goals! Their qualifications, both experience and education, are impressive, but what I like most about them is how down to earth and real they are. You can’t afford to NOT consult with ResourceAbility!

- Dyan Larson
Owner, Fork Studios

Let us help you!
The first meeting is free – get to know us and let us get to know your business.

Contact Us


We are passionate about what we do – and what we do is help small businesses grow! If you think you could use some extra help in growing your own business, then contact us for a free initial meeting. Let us help you!

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